Entrepreneur's Name

Angela Won-Harty




Corona, CA

Company Name

AJz Delights

What does your company do?

I sell and create personalized word books (scrapbook albums), block letters, hanging decor, cards and party supplies. I love anything that has to do with paper.

When and how did your company start?

It was actually the support and encouragement from my husband that began this new adventure in my life. When I was on maternity leave, I made my first 2 scrapbooking layouts for my mom. It was going to be a gift to her once Ayden was born. Instead of doing more of the traditional 12x12 scrapbooks, I started searching online for more of a unique way to put pictures in and that's when I discovered word albums. When I went back to work, I would buy the already pre-cut ones that were sold in stores and gave them as gifts to my co-workers. Then one day, people started to ask me to make the albums for them and that they would pay me. So, I started selling them at work. During all this, I kept thinking how I could go one step further and have them more personalized and I found a way to have them cut into any words that I wanted with a more thicker and sturdier chipboard than what were sold in stores.! My husband was so impressed by my creativity that he suggested that I try to sell to the public as well. He gave me the idea of participating in craft fairs and boutiques. I remember my very first one in December of 2008. In 2009, I participated in as many shows that I can just to get my name out there. Eventually, I got a website running and now do all my business online.

What's been one of the hardest challenges in running a business?

One of the hardest challenges I have is managing my time between my family and my work. When you have orders to work on and a 2 year old wanting to play, you have to go with your child. I do most of my work at night after he goes to sleep (and he's a very late sleeper!). I'm a night owl anyways, so it doesn't bother me to be working so late.

What do you enjoy most about your work?

I'm able to do the thing I love the most, while staying home with my son and make a little $ while doing it. When I used to do craft fairs and boutiques, seeing people's faces when they come to my table would fill me with joy because it's always something they haven't seen before and is very unique. One of the best and funniest comments I've ever heard from a customer about my books were that they looked like scrapbooks on crack. I took that as a huge compliment.

Advice for people looking to start up their own business?

Love what you do and be patient. It takes a lot of work and dedication to establish yourself and become successful. My husband has told me from the beginning that when I don't enjoy what I'm doing and it does feel like "work", I should stop. It's one of the best advices that I have been given in a long time.

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